Mumbai: Promax India has announced the line-up of speakers for their upcoming Promax India Regional 2022 Conference and Awards to be held virtually on 22 April from 2 pm onwards. The Promax Awards are a celebration of outstanding achievements in entertainment marketing and design.

The awards ceremony will recognize outstanding creative works from regional markets of India across 36 categories. The second edition will host a slew of virtual panel discussions with eminent speakers.

The first-panel discussion explores ‘Crafting A New Tomorrow’. Led by Shankar Bala, the session will have speakers like Guruprasad Rao, Raghavanand D V, Ramsai Panchapakesan, and Shriram Sanjeevi, who will take us through the journey of the evolution of the regional market in the entertainment industry. They will also throw light on the fast-paced growth of the sector, its tremendous potential and what to expect in the year.

The second session is ‘Hot spots: Elevating The Regional Experience’. On the panel led by Rahul Mishra, brand curators and industry doyens such as -- Ajit Thakur, Ajit Varghese, and Ashish Golwalkar -- will come together and share their thoughts on how trendy content, creative styles, innovation, and strategy have helped in creating the power that has led to a boom in regional content in India.

“Promax, over the past 25 years, has marvelled at how the Indian M&E industry continues to break new ground. In a country as diverse and large as ours, the growth of regional media is nothing short of phenomenal,” said Promax Asia country head and strategic partnerships India, Hong Kong and Philippines Rajika Mittra. “The inaugural edition witnessed a host of fabulous speakers who engaged and informed audiences about the remarkable strides made in the industry. With the sector scripting new success stories, we welcome a new set of esteemed speakers to share their valuable insights and what to expect in the year ahead.”