MUMBAI: Medimix Face Wash has come on board as presenting sponsor for India’s first Historical Comedy - HarMushkilKa Hal Akbar Birbalon Big Magic. Akbar Birbal stories have a timeless appeal across generations and this latest addition to the programming assortment of the Channel supported with a high decibel multi-media campaign synergises excellently with Medimix Face Wash’s endeavor to further brand reach.
The popularity of the show and its potential to work excellently with Indian audiences, its novel format of presentation, the extensive reach of the campaign across the Hindi speaking belt, the multiple formats engaged for the campaign – across television, radio, outdoor, cinemas, on ground, social media and more, and most importantly the reach of the Channel, to the even the LC1 markets through its availability on DD Free Dish, and the audience overlap, made it the perfect platform to ride on creating the partnership.
Mr. Lavneesh Gupta, COO, Television Business, Reliance Broadcast Network said in a statement, “The holistic media campaign for the show HarMushkilKa Hal Akbar Birbal provides for an excellent opportunity for brands looking for widespread depth in reach across multiple touch points. With both brand objectives in congruence, it just makes for the perfect partnership. It continues to remain our endeavor to offer audiences with superlative entertainment and marketers with properties that they can ride on to meet their business objectives.”
Speaking on the partnership, Mr. Anish Rajan who is heading the marketing function in Cholayil Pvt Ltd said “Akbar Birbal requires no introduction and we are confident about the comedy entertainment quotient it will offer. With the 360 multi-media marketing plan that has been introduced to promote this high impact property across HSMs, we are assured of an excellent platform to amplify our brand promise as India’s most trustedAyurvedic personal care brand.”
BIG MAGIC is available across key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.
