MUMBAI: MIP London is on track to welcome more than 2,000 delegates from 75 countries for its inaugural edition, with strong representation from Europe, North America, Turkey, MENA, Latin America and Asia, said RX France entertainment division director Lucy Smith in an interview to World Screen News. 

The event has confirmed country pavilions from Belgium, China, France, Korea and Spain, alongside more than 30 Canadian companies supported by Telefilm Canada and SODEC. Major companies including Boat Rocker, DLT Entertainment, Electric Entertainment, Global Agency, Moonbug Entertainment, Movistar Plus+ and Raw Cut have joined previously announced participants A+E Networks, Al Jazeera, Beta Film and others.

“More than 900 buyers are registered across all genres, with approximately one-third being first-time visitors to London,” said Lucy. “The event has attracted significant interest from digital-first players, FAST channels, AVoD platforms and CTV operators.”

The conference programme features over 50 speakers from major media companies including BBC, TF1, ZDF, Prime Video, Netflix, YouTube and TikTok. Highlights include Talpa Studios' launch of new talent format The Headliner, showcases of Asian formats, and a world premiere screening of crypto-currency drama Paper Empire.

A special fireside chat with David Beckham and Netflix's Bela Bajaria will take place on the main stage, while the opening cocktail event will feature performances from West End shows including Hamilton and The Lion King.
The five-day event, priced at £500 for registration, aims to complement existing industry gatherings in London and create additional business opportunities for the content industry.