Mumbai: The unique captive reality show 'Lock Upp' by ALTBalaji & MX Player has successfully managed to garner 100 million views within 19 days of its release.
The show is currently streaming on ALTBalaji and is hosted by actress Kangana Ranaut. To create an exclusive user experience, MX Player & ALTBalaji has introduced two new features: Super Voting/for Loyal and Super Fans and Khabris on the apps.
Other features that will soon be introduced on the app are the audience suggestion poll and contestant chat. Additionally, MX Player & ALTBalaji will unveil the highly engaging 'appeal box' for a wholesome interactive experience.
ALTBalaji & MX Games are innovating and providing audiences with a chance to predict and win. Speaking on the new features, MX Media's CEO Karan Bedi said, “At MX, we are always attempting to entertain our audiences with exciting and unique concepts. Our user-first approach in offering such content has made MX Player India’s largest entertainment platform. Our latest hit reality series, Lock Upp has something for every user."
"We have introduced dynamic interactivity so that they get a chance to get involved with the contestants and increases the likelihood of building a long-term connection with them. To ensure our proposition succeeds, we believe in giving people more of what they love to build compelling connections," Bedi added.
"A user who predicts elimination before it starts builds an emotional investment in the outcome and creates their unique personal journey with their favourite contestants on the show. We have lots more in store to create an entertaining real-time engagement for our users," he said.
“AT ALTBalaji, the focus is always on introducing content that appeals to the mass audiences. With Lock Upp, an ALTBalaji Production, we have created multiple milestones with massive audience engagement topping the lists across all platforms. Extra-ordinary audience interactivity is a USP that ALTBalaji is looking to innovate even further. On the same lines, we are happy to introduce the concept of super fans where the 'aam aadmi of India' will have super-power to decide the fate of the contestant in the show and we will also give a super fan a chance to become a Khabri and intermingle with the contestants. To connect the audiences directly to the show, there is much more in store for everyone to stay engaged," Czarina Ekta R Kapoor shares.
For example, the accurate winning prediction, team captain prediction or an elimination prediction will help users regularly earn points and prizes. This interactivity feature increases the chances of audience involvement in the show and helps them stay connected to their favourite contestants. The results will be announced on the show.
