Mumbai: The much anticipated Bigg Boss Tamil season eight premiered on 6 October 2024, featuring 14 sponsors across various categories. Presented by Nandu White Dhothis and powered by KAG Tiles and A23 Rummy, the season is also co-presented by Cadbury 5 Star, with support from associate sponsors like Kaleesuwari, Haier, and Cera Sanitaryware.
The show continues to offer brands a prime platform to reach a wide audience. Vijay Sethupathi's debut as the new host has generated excitement, with the teaser promo gaining over 10 million views in 24 hours.
“Bigg Boss Tamil is a marquee show which continues to captivate millions across Tamil Nadu and beyond. For brands and advertisers who are keen on making a lasting impression amongst consumers, there is no better TV show than this one. Year-on-year, Bigg Boss Tamil has demonstrated its ability to deliver significant value to sponsors and advertisers and the eighth season is poised to elevate the entertainment experience to new heights. The grand launch yesterday, set the stage for what promises to be a remarkable and engaging season,” said Disney Star’s head of entertainment, ad sales & strategy, Dev Shenoy.
Nandu Brand MD V. S. Gadigachalam shared his enthusiasm about securing the title sponsorship: “We are excited to be the title sponsor of the popular Tamil TV show, Bigg Boss season eight on Star Vijay. This brand integration offers us an opportunity to showcase our product range and unique features to our customers. Our association with Bigg Boss season 8 opens up new avenues for our brand, allowing us to explore innovative ideas and showcase different styles with our entire NANDU 100 per cent cotton dhothis range. As a show that connects with people on a daily basis, we are super excited to be an integral part of the show.”
Head Digital Works (A23) VP - marketing Gunnidhi Sareen expressed his thoughts on the collaboration, stating: “We are happy to collaborate with Bigg Boss Tamil for the second time. This association is an organic fit for A23, given the increasing visibility and engagement of reality TV in regional languages. Bigg Boss Tamil is all about showcasing one's skill to win the game, which perfectly aligns with A23's focus on skill-based gaming. The show's popularity will yet again help us build meaningful relationships with audiences in key geographies to further strengthen our presence in the market."
Himalaya Wellness media manager Pratheep Kumar shared his excitement about the partnership: “Coming from Tamil Nadu, I have seen Bigg Boss evolve into a household name over the years. I have witnessed viewers across age groups discussing the happenings in the house during social conversations. We at Himalaya are excited to associate with Bigg Boss Tamil for the first time to launch our new aloe vera face wash campaign. Through this association, we hope to address the need for skincare, both, inside with the BB Housemates and outside with the Tamil Nadu audience as well.”
Bigg Boss Tamil season eight introduces amnen vs women competition, adding a new twist to the show. With fresh contestants, new rules, and Vijay Sethupathi as the host, the season promises drama and intense competition. It airs daily at 9:30 pm on Star Vijay and streams 24x7 on Disney+ Hotstar.
