Mumbai: Content creator Banijay has announced that Helen Greatorex has stepped up as its head of format acquisitions. Continuing to report to the global head of content development, James Townley, she will leave behind her senior global development producer title to take on the group’s dedicated strategy in this area.

Serving as Banijay's senior global development producer since September 2021, she has been working with a number of the group’s key territories to support their unscripted pipelines in order to extend the potential of their IP within a wider footprint. Prior to this, she spent a year as a format manager across brands including Big Brother, Hunted, and Temptation Island.

Greatorex is not new to the acquisitions world, having served as Endemol Shine Group's acquisitions manager between 2014 and 2020. She is well-versed in recognising and bringing in unscripted titles with hit potential, with considerable deal-making and market experience. Outside of Banijay and building up her content know-how, she spent almost nine years at K7 Media, leaving as director of operations in 2014.

Townley said, "Helen has long been an integral part of the team, and it’s great to have her taking on the acquisition reins. Her content know-how is extensive, and her ability to recognise an emerging hit is like no other, so I can’t think of anyone better placed to guide this area of the business. I look forward to watching her grow further in this role and continue to broaden the Banijay IP offering globally."

Greatorex added, "It’s been great to explore other areas of the business over the past few years, but I’m pleased to be back in the acquisitions hot seat. There is so much opportunity to drive even greater creativity through having a good grasp on what’s going on outside our walls, and I’m looking forward to bringing that knowledge into the group to further strengthen our own offering and supplement our production pipeline with undiscovered IP.