MUMBAI: The grande finale of IN Mumbai's annual beauty and personality pageant "White Mischief Miss IN Mumbai 2002" will be held at Hotel Tulip Star, Juhu, on 8 February 2003. IN Mumbai has been holding beauty pageants since eight years and the same will be telecast live on the network channels. This year, two new competitions - one on television named Critics Choice and the other on www.inmumbai.tv.com named Viewers Choice - have been added.

The sub-events were held at The Resort and Onyx RestoPub in Mumbai. The judging for the Critics Choice awards was conducted during the press conference on 5 February 2003. The various sub-events included contests for Miss Beautiful hair, Miss Beautiful legs, Miss Perfect 10, Miss Mischief, Miss Personality and Miss Beautiful Complexion.

Coinciding with the contest, IN Mumbai is publishing a commemorative issue which showcases the contestants and provides interesting aspects of the pageant. The issue is also packed with informative and educational articles on beauty, fitness and personality development penned by experts in respective fields.

Out of a total of 800 applicants, the final 16 will view for top honours. The contestants are being groomed by experts in various aspects such as fitness, beauty, personality development, ramp walk, and diets. Added to the above are comprehensive sessions on effective speaking, meditation and Art of Living sessions.

Some of the earlier winners who have been selected to national and international beauty pageants include Shivangi Parekh (Miss runner-up 1997 and represented India at Miss Asia Pacific Pageant); Elitra Coelho won the Miss Beautiful Hair in the Miss India Contest 2001; and Kamna Saigal was in the final round of Miss India 2001.

The sponsors for the show include Shaw Wallace, Mysore Sandal, Zandu Balm and Thomas Cook.