Mumbai: MTV continues to up the ante with tentpole original content for its viewers, solidifying its position as the leader in youth-centric entertainment.
MTV Splitsvilla X4 is set to present a unique blend of modern dating and classic romance, where true love is earned.
Co-powered by Wildstone Deos & Perfumes and ONN...Total Comfort, the show will premiere on MTV and Voot on 12 November and air every Saturday and Sunday at 7 p.m.
Speaking on amping up the content portfolio with its marquee property, Viacom18 Youth, Music, and English entertainment cluster head Anshul Ailawadi said, "MTV continues to spearhead youth entertainment in India with its repertoire of in-vogue content that evolves with its target audience. On the heels of successful franchises like MTV Roadies – Journey in South Africa and MTV Hustle 2.0, we’re set to launch the latest season of our tentpole show, MTV Splitsvilla X4. We’re sure the new season will be loved by all fans, old and new."
MTV Splitsvilla X4 is hosted by actors Sunny Leone and Arjun Bijlani and features drop-dead gorgeous girls and hunky dudes—Splitsvillains separated by distance and staying on the Isles of Venus and Mars, respectively. The die-hard romantics will face challenges in order to meet their date on the other side.
Prospective couples can be seen bonding over 'Island Flings' and getting to know each other better. Audiences can also expect intriguing love triangles and unexpected wildcard entries, which are sure to keep everyone on their toes. The competition will culminate in a nail-biting finish as the couples compete to be crowned the winning couple.