Mumbai: Content has the power to drive behavioral change, surpassing traditional instructional methods. In the past two seasons, the tank has seen pitches spanning various industries, from apps and stationery to beauty and beyond. An innovative pitch poised to enter the tank is Rodbez—a revolutionary platform offering one-way taxi, taxipool, and carpool services. Notably, the latest shark, OYO Rooms founder & CEO Ritesh Agarwal was captivated by this pitch. He expressed enthusiasm for the emergence of localized solutions that enhance life in tier 2 cities, stating, "Pehle badhe badhe sheheron mein chhoti chhoti baatein hoti thi. Ab chhote chhote sheheron mein badhe badhe business ban rahe hain!"

Co-founded by Dilkhush Kumar and Siddharth Shankar Jha hailing from Bihar aims to address the challenges posed by unorganised taxi services in the state, setting the stage for a transformative commuting experience with their business Rodbez. The core mission of the business is to enhance the commuting experience for countless passengers in Bihar by offering a cost-effective solution that reduces expenses by up to 40 per cent and eliminates the need for both-side fares. What sets RodBez apart is not just its innovative approach but also the personal journey of Dilkhush Kumar, who shares his inspiring story of overcoming job rejections to drive positive change in Bihar.

Ritesh Agarwal said, "India's entrepreneurship scene has come of age and startups like RodBez are a sterling example of that shift. No idea is too ambitious, and no dream is too big. It doesn't matter where you come from as long as you're focused on where you're headed. There are hundreds of hinterland businesses like RodBez that have pioneered frugal innovation and have the potential to build not only for India but the world."

The big question still lingers – with an ask of Rs 50 lakhs for five per cent equity, will the Sharks join this mission to usher in a new era of taxi services in Bihar?

Don’t forget to watch this extraordinary pitch on Shark Tank India 3 on Sony LIV.