MUMBAI: Sony Entertainment Television is all set to introduce to its viewers a show that highlights a belief that too much happiness in one's life is bound to attract the wrath of evil or jealousy.

Titled 'Anaamika', the show is a love story with a mystical twist. It is replacing Set's another fiction show 'Byaah Humari Bahu Ka' that failed to do well and has gone off-air.

Starting 26 November, Anaamika will air every Monday to Thursday at 8 pm. 

The new show of Set will compete with slot leader Colors' 'Balika Vadhu', Star Plus' Iss pyaar ko kya naam doon' and Zee TV's 'Rab se sohna isshq'.

Produced by Trishulla Productions, 'Anaamika' traces the journey of a young couple Jeet (Mudit Nayar) and Rano (Annie Gill). The story explores this intriguing world where a life filled with happiness, togetherness and love is subject to uncanny circumstances.

Sony Entertainment Television chief creative director Vivek Bahl said, "Anaamika is actually based on a true incident I'd heard about. We've taken that, and built an entire series around it, rich in characters, and driven by a young girl who stands up and fights for her husband against the scariest enemy."

"In keeping with Sony's innovative approach to content, Anaamika is a first, in the fact that it's a full-fledged soap-horror, which is also why it debuts at a prime-time weekday slot of 8 pm," Bahl added.