NEW DELHI: Sunita Sahay, a public relations expert, has joined Prasar Bharati as media interlocutor to help the pubcaster focus more on its social media wing.

Sahay hails from a Mass Communication background and specialises in PR, advertising and journalism. She did her internship with SAIL and Mutual Communication, a Delhi-based PR firm.

She has spent a decade dealing with various aspects of the media industry. She was a PR consultant with Fourth Estate and has also worked as a sub-editor and a reporter with ITech Services, a niche magazine covering IT services.

She then took a sabbatical for a short tenure, after which she has been freelancing, initially as an analyst for Delhi-based NGO CFAR and later as a content writer for top e-commerce portals.

She said: “I am convinced about social media being the best way to reach out to mass audience and get immediate response. It has already seen the by lanes of many villages and hopefully it will have an impact on the other parts of India very soon, just through the click of a few buttons on your phone, tablet or laptop!"