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Bangalore: Imagine your child walking on field, hand-in-hand with some of the world?s finest cricketing heroes, at the Grand Finale of the world?s most watched cricketing extravaganza! Introducing the Vodafone SuperFan Junior contest, a first-of-its-kind initiative, Vodafone India is providing a unique opportunity for 22 young boys and girls aged 6-12 years across India. The contest allows the kids to participate and win a dream come true experience of grand reception and a chance to walk hand-in-hand on field with 22 of the world?s finest cricketing heroes competing at the Grand Finale of IPL 2013, at Eden Gardens, Kolkata, on 26th May 2013.
Vodafone is the only brand to be associated with IPL since its inception in 2008. The Vodafone Superfan Junior contest takes a leaf from the immensely popular Vodafone SuperFan contest which has already drawn lakhs of responses from aspiring winners across the country.
Vodafone Superfan Junior will be selected basis the entry by Eligible Subscribers who need to be the parents or guardians of the children.
The selection of the Vodafone Superfan Junior shall be based on the selection mechanism outlined on the website www.vodafone.in/superfanjunior.
To enter, the participants must send an image to the Organizers either as an email or as a direct transfer on the website.
After uploading on the website, the participants will be asked to gather vote on their images. The image with the most votes will be chosen as the Vodafone Superfan Junior.
22 such kids will be selected by an independent panel of experts.
There is additional excitement in store for the Vodafone Superfan Junior winners. As part the large digital presence, Vodafone has often created crowdsourcing activities, especially on the Facebook page (facebook.com/zoozoo). As a natural extension of this belief to tap the creative energies that the ?faceless crowd? on the internet brings, Vodafone has collaborated with Talenthouse for a creative cricket kit design that will be worn by the 22 Vodafone Superfan Junior winners as they take centrestage at the IPL finals.
Throwing light on the simplicity of the Vodafone SuperFan Junior proposition, Anuradha Aggarwal, Senior Vice President ?Brand Communications and Insights, Vodafone India said, ?IPL is certainly the biggest mass-media property in the country. The Vodafone SuperFan contest has worked extremely well for us, giving us invaluable efficiency of reach with customers across the country and has helped us engage very closely with them. With the launch of Vodafone Superfan Junior, we are taking another innovative lead, presenting a never before opportunity in Indian sport, to children, who are a key emerging audience base. The gratification of providing these 22 winners with grand reception and a chance to walk onto the field hand-in-hand with their dream heroes at the T20 final makes this a larger than life experience.?
In addition to Vodafone SuperFan and Vodafone JuniorFan, there are a host of other initiatives that Vodafone has been conducting, to enhance buzz and excitement for its customers during the 53 day long IPL tournament. Each activity has been conceptualized to delight and enthrall cricket lovers, watching this tournament at the stadium and on television.
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