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MUMBAI: This week on ET NOW, Brand Equity showcases a special feature on YouTube?s new partner program that encourages Small & Medium Businesses (SMBs) and individuals to earn some buck out of quality content uploaded on YouTube. The show will also feature a special take India?s liquor industry amidst the presence of strong global players.
Taking a leaf out of Google?s strategy of targeting small & medium businesses (SMBs) that are increasingly setting up online presence, YouTube has launched a similar initiative called the ?YouTube Partner Program?. The initiative helps individuals and SMBs to take their content uploaded on YouTube to the next level allowing them to generate revenue from it. Brand Equity speaks to David MacDonald, Head of Youtube Content Operations (Japan & Asia Pacific) who shares his views on why brands would be interested. Also, show features digital experts Mahesh Murthy Founder of Pinstorm & MD Seedfund and Alok Kejriwal Founder of Contests2Win.com to analyze YouTube?s move & share their outlook on the same.
India being one of the largest liquor consumption markets in the world & the young Indian consumer increasingly becoming very discerning and extremely brand conscious; Brand Equity takes a perspective from the industry bigwigs like Ashok Kapoor, President & Managing Director, United Spirits Limited and Rajeev Samant, CEO, Sula Wines to get a sense of what?s preventing them to step their game and what they?re doing to keep international premium players such as Glenfiddich, Pernod Ricard and Diageo at bay.
And last but not the least, it?s ?Quiz the Boss?, a segment where a handful of young guns shoot some tough questions right at their big boss. This week Brand Equity turns the spotlight on the Head Honcho of Maxus India - Ajit Varghese (MD, Maxus India) who will face the volley. Will the captain survive? Will the young blood be satiated? Find out, more on ? Quiz the Boss? on Brand Equity this week.
Catch the full episode of Brand Equity tomorrow at 10:30pm. Repeat telecast on Saturday, September 17th at 2.30pm and repeat telecast on Sunday, September 18th at 11.00am & 10.30pm. Only On ET NOW.
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