MUMBAI: After celebrating ?India?s Coolest Baap? festival showcasing the best of Amitabh Bachchan, Zee Cinema is all set to celebrate the best of Hindi cinema. India?s leading Hindi movie channel brings the movie mania back for its viewers with a film festival featuring the biggest blockbusters of all times titled "RECORD TOD CINEMA" from 15th October - 24th October, 2011 followed by the world television premiere of two blockbuster movies ?Double Dhamaal? and ?Shaitaan?. Record Tod Cinema will bring some of the biggest blockbusters in Hindi cinema to your TV screens and will be aired from 15th October - 24th October at 5:30 PM daily. Be it the iconic Sholay with its cult dialogues and characters or Taare Zameen Par which will surely bring tears to your eyes; the eternal lover boy Salman Khan in Maine Pyaar Kiya or the biggest wedding extravaganza in Hum Aapke Hain Kaun; the evergreen classic Mother India or Sunny Deol?s power packed performance in Gadar, we promise to keep you glued to your television sets! The marketing campaign rolled out to promote the celebration of movies on Zee Cinema will encompass all mediums pan India - On-Air, Cross Channel promotions Radio and social media marketing. Commenting on the month long movie extravaganza Business Head, Zee Cinema, Mohan Gopinath said "The month of October is marked with festivals and celebrations; hence entertainment rides high on Zee Cinema. The channel has always enthralled viewers with the most popular movies of all times and continues to honor its commitment of bringing the best in entertainment to our viewers."That?s not all? This multi starrer movie Double Dhamaal will premiere on 22nd October at 9 PM. It has punch-filled dialogues that will appeal to the masses along with some brilliant performances & hilarious comic sequences by Sanjay Dutt and Arshad Warsi. Also, bookmark your calendar on 30th October for the World Telivision Premiere of Shaitan at 9pm. A remarkable story of five friends living life on the edge and unwittingly get involved in a crime. In trying to extricate themselves from the mess, they commit further crimes. Watch it for the stylish making, racy screenplay and the terrific background score. With superstars like Amitabh Bachchan, Salman Khan, Aamir Khan, Govinda, Nargis, Sunil Dutt, Sunny Deol and many more lighting up your screen along with the premieres of Double Dhamal and Shaitan this festive month, there is no better way than to sit back and enjoy the celebration.
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