Zoom rules social media!

Submitted by ITV Production on Nov 14, 2011

MUMBAI: zoOm has captured the imagination of urban Indian youth and become their destination of choice when it comes to Bollywood, on TV and on social media. Whether its zoOm?s YouTube channel with 500 million video views or zoOm?s fan page on Facebook with 2 crore impressions every week and 2.5 lac conversations (one of the highest on facebook), its zoOm that the youth are turning to for their regular dose of Bollywood.

The achievements speak for themselves. zoOm is today the largest media channel on YouTube in India and 15th largest across all entertainment channels in the world according to famecount.com! From 20,000 subscribers a year ago, zoOm?s Youtube channel has grown by 350%+ to almost 75,000+ subscribers, with 7 million+ video views a week! On Facebook the fan base has exploded manifold from a base of 40,000 a year ago to 1.2 million fans today. And that?s not all. On Twitter, zoOm initiated trending topics like #ZabardustDialogue, #zoOmRanbir, #SeetiMaaro, and more, generating thousands of tweets from its fan base.

So whether it?s in social media or on television, the youth turn to zoOm to partake in conversations and update themselves with the latest on Bollywood making zoOm the world?s no.1 Bollywood destination.

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