Zee Telefilms claws its way back on the bourses
Zee Telefilms Ltd (ZTL), while still struggling to attract viewers, is in the middle of a determined fightback worthy
Rangoli, a musical programme on film songs airing on Doordarshan, will be donning a new look after the Dheeraj Kumar promoted Creative Eye struck a deal with the national broadcaster to produce and market the programme.
To begin airing from Sunday 15 April, the programme will be telecast in Hindi and Tamil on DD1. "As of now we are making only 26 episodes," says project coordinator Aroop Bhattacharya.
Elaborating on how the programme was different from earlier episodes, Bhattacharya says: "Earlier Rangoli was anchored by one person. This show will be hosted by two film actors.
"Mayuri Kango and Inder Kumar will be hosting each episode which will be thematically constructed around states of mind such as Intezaar (wait), Khayaal (thought)," Bhattacharya says.
"It too early to talk about the advertising response," Bhattacharya says, while declining to disclose who were the advertisers on board. However, the programme has got sufficient ad response, he asserts.
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