Nielsen//NetRatings and Interactive Market Systems unveil online advertising reach and frequency planning tool
NetRatings and Interactive Market Systems (IMS), the largest international provider of information systems for the ad
ZeeNext.com, the entertainment portal from the Zee Group has added , a sports portal to its bouquet of portals.
Hosted on http://sports.zeenext.com, the sports website has been launched at a time when the cricket, World Cup soccer and Formula 1 fever are catching up. The website is built in association with Sportz Interactive, the sporting division of SIDS Interactive Network.
The portal currently boasts four sections - cricket, motor sports, tennis and World Cup soccer. It will grow to include a plethora of sports as well: including the likes of hockey, golf, basketball, chess and boxing.
The aim of the sports portal is to provide users with real-time action, results and news, exhaustive content. For both users as well as advertisers, the portal promises to offer innovative and interactive tools.
From live coverage of international matches to providing users with access to one of the most comprehensive player and match databases,
the portal also aims to have information and live highlights as the 32 teams take on each other‘s might. The portal will also cover the Formula One season, and will follow the lives and careers of Indian racing icons like Narain Karthikeyan, Karun Chandok and Asif Nazir, among others. It will also have the latest results from the World Rally Championship and the Motor Grand Prix Championship.
The portal also promises to keep users up-to-date with the career paths of India‘s star duo: Leander Paes and Mahesh Bhupathi, as it tracks events in tennis.
Thai communication major Shin Satellite has signed an agreement with Videsh Sanchar Nigam Limited (VSNL) to provide and promote a Joint Satellite TV Transmission Service on the Thaicom 3 space platform.
The services would be implemented from July this year from Mumbai and New Delhi and will later be further extended to other cities. The entire bouquet of 30 + channels of Indian origin on Thaicom 3 currently uplinked out of its own facilities in Thailand will start relocating in India to ensure that channels on Thaicom will be in a position to uplink live programming and news directly from India without incurring added backhaul expenses.
VSNL will also start providing iPSTAR services and total international connectivity in India which would be enabled with Shin Satellite setting up an iPSTAR gateway in Mumbai in the fourth quarter 2002. The agreement between the two telecom majors establishes a framework for distributing Shin Satellite‘s iPSTAR satellite broadband and International Private Leased Circuit (IPLC) services in India, according to an official release. The IPLC service will allow customers to lease a virtual line directly from their rooftops to an international connection, bypassing domestic terrestrial congestion in the process, the release adds.
The iPSTAR system is expected to be three to five times cheaper than equivalent systems, and offers much higher bandwidth cost savings, it says.
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