• Chandra says nyet to DTH, says ad revenues are perking up

    Zee Telefilms chairman Subhash Chandra today hinted that the group is not immediately interested in starting a direct

  • Zee TV chieftain Subhash Chandra backs government's
    CAS initiative

    Submitted by ITV Production on May 09, 2002
    "We support CAS as it is in the overall interest of the industry. Even if 50 per cent of the (38 million) cable homes in the country go in for set top boxes and I get assured revenue out of it, as a broadcaster I am happy"

    Subhash Chandra
    chairman, Zee Telefilms

    Subhash Chandra, chairman of Zee Telefilms, one of the biggest broadcasting companies in India, today set the cat amongst the pigeons when he said that he endorses the government‘s decision in attempting to implement the conditional access system (CAS) as it will result in increased subscription revenues for the Zee Network over a period of time.

    "We support CAS as it is in the overall interest of the industry," Chandra told select journalists in Delhi on Thursday, a day ahead of a meeting being organised by the Indian Broadcasting Foundation on CAS which has started worrying most broadcasters.

    According to Chandra: "Even if 50 per cent of the (38 million) cable homes in the country go in for set top boxes and I get assured revenue out of it, as a broadcaster I am happy."

    Chandra added that like all broadcasters he‘s also "skeptical" of CAS. "But I don‘t fully subscribe to some broadcasters‘ point of view that CAS is not needed at all in India and is not implementable," he added.

    He also said that his company is talking to various financial sources, including banks, to fund part of the investment needed for seeding the market with set top boxes (STBs).

    "Because ultimately the subscriber will have to pay for the STB we‘ll have to see how to make the payment easy for him. If banks finance us we can supply the STBs to subscribers on lease for a nominal monthly rental," he explained.

    Pointing out that through CAS Zee Network would see a substantial hike in subscription revenue, Chandra said, "We at Zee closed the last financial year ended march 31, 2002 with about Rs 100 crore (Rs 1 billion) in subscription revenues. Over the next four-five years we expect this amount to go up to at least Rs 500 crore."

    Chandra also feels that the advent of CAS will benefit the average cable subscriber who will have the option of taking a basic tier of service comprising free-to-air channels and additional tiers of service on payment of some extra amount.

    "CAS would pave the way for various tier of services, including two-way addressability and broadband services, becoming a reality in India over a period of time," the bidi-smoking chairman of Zee Telefilms said.

    Asked what does he think the basic tier service will cost (to be determined by the government as per the amendments to be carried out in the Cable TV Regulation Act, 1995, he said, "I would feel anything between Rs 100- 120 would be a fair amount."

    "We at Zee don‘t see ourselves reverting to being free to air because of CAS. However, we can look at a Zee TV channel with a different set of programming for being part of the basic tier."

    Subhash Chandra
    chairman, Zee Telefilms

    Chandra also said that the cable industry would have to make an investment of about Rs 8,000 crore (Rs 80 billion) if 50 per cent of the cable and satellite homes are fed with STBs which cost about Rs 4000. He also said that CAS is a win-win situation for everybody -the subscriber pays for what he wants to watch, the cable operator gets an assured income and the broadcasters would not crib about under-declaration by cable operators.

    "At present, I think underdeclaration (by cable operators) amounts to almost 83 per cent," he added.

    Asked by indiantelevision.com, whether he foresees Zee TV, a mass-based entertainment channel, reverting to being free to air to protect its viewership (as all pay channels mandatory have to come through a STB, as per the cabinet decision), Chandra said, "We at ZEE don‘t see ourselves reverting to being free to air because of CAS. However, we can look at a Zee TV channel with a different set of programming for being part of the basic tier."

    Chandra feels that the Indian pay channel market is currently worth about Rs 8,000 crore which is likely to to grow to about Rs 12,000 crore in four to five years with the arrival of CAS.

  • Zee TV chieftain Subhash Chandra backs government's CAS initiative

    Subhash Chandra, chairman of Zee Telefilms, one of the biggest broadcasting companies in India, today set the cat amo

  • CNN sinks $ one million to beef up staff security

    Submitted by ITV Production on May 09, 2002

    CNN has invested nearly one million dollars to step up security and safety training for news personnel stationed in different parts of the globe.
    Responding to queries sent by indiantelevision.com, CNN International senior VP Ian Macintosh who is responsible for spearheading the integration of CNN‘s journalistic activities on all platforms in the Asia Pacific said that incidents such as the kidnap and murder of Daniel Pearl, have made it imperative for organisations like CNN to increase the training and awareness of their newsgathering staff. " In light of this, we recently made it mandatory for all CNN staff members, and our regular freelancers, to undergo hostile environment training," he adds.

    While maintaining that CNN has long provided hostile environment training and other security measures for its correspondents, the training has been stepped up with the world becoming an increasingly dangerous place for journalists on assignment. "In the US, CNN has led the charge with dozens of our staff signing up for this safety training. In Europe and Asia, too, a large number of our newsgathering staff have undertaken the training," he says.

    With each course lasting a week, and a bill of around $4000 to fully train and equip each staffer, CNN is currently investing close about $1 million. "So far, seventy CNN correspondents, producers and field crews in Asia alone, including our New Delhi bureau team, have completed the course," says Macintosh. This comprehensive safety training programme will enable CNN newsgathering teams deployed in war zones and other hostile or hazardous locations to be more aware of, and prepared for, the environments and circumstances in which they are working. The programme seeks to minimise risks as much as possible by providing staff with the knowledge and awareness needed for the situations they may encounter while on assignment, says Macintosh.

    The week-long training modules cover areas such as knowledge of weapons and military activities, mines and booby traps, CPR, advanced first aid, trauma treatment, control of bleeding, personal hygiene, disease prevention, hostage survival and extreme climatic conditions. The course covers not only situations likely to be encountered in war-torn areas but also how teams can operate safely in other hazardous situations such as natural disasters, riots and civil disturbances. Staff are being provided with body armour and other protective gear.

    President, CNN International Networks, Chris Cramer who is also the Chairman of News coverage Unlimited, a charity set up to help members of the media recognize and be treated for Post Traumatic Stress Disorder (PTSD) says,"News organisations will have to dig deep in their pockets - CNN has more than 100 staff already trained, but it will have to double that number, at least, in the coming months to fulfill its commitment."

  • CNN sinks $ one million to beef up staff security

    CNN has invested nearly one million dollars to step up security and safety training for news personnel stationed in d

  • Delhi meet stresses need for stricter norms in cable industry

    Submitted by ITV Production on May 09, 2002

    Requirement of new norms and standards for the cable industry and viewers was the main topic in a discussion on `The Cable Industry and the Viewers: Setting New Norms and Standards‘ held in New Delhi on 30 April.

    Organised by the Center for Advocacy and Research (CFAR), the meet aimed to highlight issues currently faced by cable TV viewers in India. Topics ranged from arbitrary increase and inconsistency in cable rates, dissatisfaction with the quality of transmission and the lack of transparency on the part of cable operators in providing information on matters related to cable operations.

    I&B joint secretary Rakesh Mohan was present at the discussion where the cable industry was represented by Rakesh Dutta, Vikki Choudhary, Major Kohli, Roop Sharma and Anil Malhotra from INcable.

    Mohan said the government had chosen an opportune moment to intervene, as an addressable system like CAS as it would provide levels playing field for the broadcasters, cable operators and viewers. He said the government would not inhibit the advancement of technological options like CAS as it has to take care of broadcasters, cable operators as well as viewers. He added that the subscriber would be kept informed in a transparent manner of the subscription rates for each individual "pay" channel.

    He said that government would make CAS mandatory, and those who want to watch the free to air channels could do so through the old system but those who want to watch pay channels would have to buy the set top box.

    The discussion was chaired by CFAR executive director Akhila Sivadas. Participants raised issues like citizens‘ inability to get information from cable ops, the right to participate in the decision making process related to technological options and the need for regulation to ensure a level playing field to viewers vis-a-vis other stakeholders of the cable industry.

    Malhotra, who represented INcable, said that it was the broadcastrs and not the cable operators who had increased the margins. Claiming that it was channels like Star that had increased its rates by 10,000 per cent in the past five years, he said that broadcasters were bundling many channels into the pay channel section, resulting in viewers being forced to pay for channels they don‘t watch. He stressed on the formation of a regulatory body which was necessary to prevent vertical monopolization by broadcasters.

    Rakesh Dutta, another cable operator, said that there was no regulatory body to monitor how much revenue was being generated by the channels, how advertisements were being paid and whether they were being made according to the RBI guidelines. Claiming that it was not the duty of the cable operators alone, he urged the print media to play a pro- active role in educating viewers. He maintained that CAS would enable genuine competition among broadcasters and provide viewers with better content and maximum retail price, reducing the number of pay channels and increasing the number of free to air channels, as revenues from advertisements would come down in pay channels.

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