TV Lanka, a 24-hour digital satellite network, has launched multiple television channels with its Broadcast MediaServer digital video server system from SeaChange International. The service will reach audiences in Asia, Europe and the Middle East, claims TV Lanka, purported to be Sri Lanka‘s first international television station, broadcasting two video channels and six audio/music channels. Electroteks Global Networks, which operates TV Lanka has said that the broadcaster reviewed numerous video server platforms in the market and chose the most cost-effective solution to reliably support its multichannel delivery.

TV Lanka is delivered over the LMI-1 satellite, in which Electroteks has leased a full transponder with capacity for 20 television channels. The digital television channels are focused on family, cultural and entertainment programming and news.

SeaChange, the digital video systems company that has been roped in by TV Lanka to deliver its global digital satellite TV network, enables television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. Using MediaCluster technology, SeaChange systems help broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues, claims the company.

Spreading its wings internationally. That is what Subhash Chandra‘s Zee Network is in the process of doing.

Four Zee channels - Zee TV, Zee News, Zee Cinema and Zee Music - will be available in the Chinese territory of Hong Kong within the next few weeks.

The four channels will be available on Hong Kong Cable (the territory‘s largest operator) at a bouquet price of HK$ 248 ($31.70) per month, it has been confirmed.

Hong Kong reportedly has up to 100,000 resident Indians and other nationals interested in Indian movies, news and entertainment output which will be Zee‘s target audience. As per current indications, Zee is looking to start beaming in Hong Kong anytime between 15 April and 1 May.