It‘s a juicy promotional tie up between kids channel Cartoon Network and foods company Dabur. Under this, buyers of a Dabur Real Mango Juice gift pack will get a freebie: seven school labels featuring Scooby-Doo and his mischievous mates.

The deal is a winner for both partners. Dabur benefits because it is mainly kids who consume its mango juice, and the school labels will be a sweetener to kids to swig it more. Cartoon Network gains because its Scooby Doo and mates characters will forge another bond with the channels primary audience - kids, once again.

The promotion has been worked out by Cartoon Network‘s Off-Channel Commerce Group which is responsible for off-line events like merchandising the characters and e-commerce. The basic aim is to extend the appeal of the company beyond the tube.

So parents if you want your kids to take advantage of this Real offer rush to the stores for stocks are limited.

Hong Kong company SpeedCast Ltd, which works in the area of broadband satellite, is tying up with the China-based Internet Services Provider (ISP) ET Network Services (ETNS). It has a 30,000 km plus optical fibre backbone network and SpeedCast hopes to leverage ETNS‘ reach to deliver its Content Distribution Service to enterprise users.

As part of the agreement, ETNS‘ Internet Exchange Centres are expected to take advantage of the benefits that SpeedCast‘s Omnistream Content Distribution Network has to offer. Omnistream has proven very effective in delivering streaming technologies. ETNS, on its part, will aggressively promote SpeedCast‘s streaming services in China. It will also use its strong sales and technical support staff to support this endeavour.

ETNS will be able to use Omnistream to avoid congestion of its IP networks. Omnistream distributes data to edge servers located on the fringe. Edge servers are able to deliver high quality, multimedia content directly to end-users, who can enjoy a high quality viewing experience.

Regarding the opportunity present in the most populated country in the world, SpeedCast CEO Thomas Choi made these comments, "We are extremely proud to be working alongside ETNS for the delivery of advanced communications solutions for the Chinese markets. Companies throughout China will now have access to the most cost efficient means of communicating corporate information to an unlimited number of end users internationally. Further, multinational companies doing business in China will benefit from this efficient web-based tool."

ESPN Star Sports‘ (ESS) Singapore headquarters is seeing some changes in its top management.

Laura Mellanby, who has taken over as vice president, programming will be responsible for ESS‘ programming strategy, acquisitions and scheduling for all the nine ESPN and Star Sports networks throughout Asia. Laura was earlier head of programming at Sportsnet in Canada.

John Vamvakitis, previously vice president of business development at Pulse Entertainment in California, has joined ESS as vice president of strategic planning. He will be responsible for spearheading the conceptualization, analysis and evaluation of ESS‘ new business opportunities, as well as lead initiatives to improve the profitability and efficiency of existing operations.

Mai Tatoy, previously the communications manager with CNBC Asia Pacific has been appointed manager, marketing communications at ESS Singapore. At ESS, Mai will be responsible for the management and implementation of communications programmes including event promotion, media relations and programming publicity across the region.