MUMBAI: In a world brimming with transformative journeys, Rohit Taneja’s story stands out as a masterclass in reinvention. Once immersed in the world of software engineering, Taneja has pivoted his career to become a seasoned product leader.

Now, as Bombay Shaving Company’s newly appointed category lead for fragrances, he embarks on an ambitious mission to shape the company’s foray into the captivating world of scents.

Armed with over a decade of expertise in marketing and brand management, Taneja is poised to craft a fragrant legacy that redefines the company’s expansion strategy.

Taneja's career began as a software engineer at Infosys. He then transitioned into marketing with DDB Mudra Group, leading brand perception studies for major clients. His tenure at The Goodyear Tire & Rubber Company as a sales manager saw him managing sales across Rajasthan, Madhya Pradesh, and Gujarat. In 2019, Taneja joined Bombay Shaving Company, serving as associate director of consumer insights & marketing. In this role, he focused on understanding Indian grooming and beauty preferences, translating data into actionable insights, and enhancing customer loyalty.

Taneja holds a Post Graduate Diploma in Communications Management from MICA, where he was among the top students in Account Planning. He also earned a Bachelor of Technology in Electronics & Communication from Uttar Pradesh Technical University.

In his new position, Taneja will lead the development and marketing of Bombay Shaving Company's fragrance line, aiming to strengthen the brand's presence in the men's grooming market.

Bombay Shaving Company continues to innovate in the grooming industry, offering a range of products designed to enhance the grooming experience for men across India.