The market has been awash with the canard that with the arrival of the AIADMK in the corridors of power in Tamil Nadu, Sun TV is wilting. Rumours that the Sun Network has slashed its rates fearing rivalry from the Jayalalitha-backed Jaya TV, have been doing the rounds of ad agencies.In fact, even indiantelevision.com inadvertently fell prey to one such rumour and was led to believe that the network was doing away with its categories and clubbing all its spot sales under one general category with spots being priced at Rs 10,000 for 10 seconds.

But that is totally untrue and the facts are that Sun TV is going strong. And it fears no competition from any rivals, be they Jaya TV or any other channels, says its vice-president (programmes) Hansraj Saxena. He adds that Sun TV is run as a professional organisation; there is no issue of politics.

"We have done best when the AIADMK has been occupying the hot seat. We launched in 1992 at a time when it was in power," says Saxena.

According to the new Sun TV rate card, the categories of Super Double A Plus, Super A Plus, A+ and A continue and there has been no drop in ad rates.

In fact, analysts expect the Sun Network to notch up an even better showing this year as the channels within the group gain from strength to strength with viewers hooking on more. Projections are that the Sun Network as a whole will chalk up revenues of close to RS 300 plus crore in the coming year. The Sun will surely continue to shine.

The first anniversary of Star India?s flagship channel Star Plus becoming a 24-hour Hindi channel - 3 July - has been chosen as the kick-off date India‘s first private FM radio station, Radio City.

Star India CEO Peter Mukerjea confirmed this on the sidelines of a press conference at south Mumbai‘s Taj Mahal Hotel celebrating his team‘s achievements in taking Star to the top of the satellite television heap.

With Radio City‘s scheduled launch in Bangalore, capital of the southern Indian state of Karnataka, Star completes all but one part of its "grand vision to become a multimedia company into radio, Internet partnerships, cable partnerships and films." Film production now remains the only activity that Star is not currently involved with.

Mukerjea is gung ho about the prospects of FM in India and says: "Radio will expand the market significantly. We expect a whole new set of advertisers to enter the field once FM really takes off."

"I have always been positive about radio," Mukerjea said, pointing out that in India only 1 per cent of the ad pie went to radio while abroad it was 10-12 per cent. This was what was waiting to be tapped, he said.

Queried on Star‘s stake in Radio City, Mukerjea said content, ad sales and marketing support was its responsibility. The PK Mittal-promoted Music Broadcast Pvt Ltd (MBPL) is the licence holder for the new radio station while the operational part is reportedly with Digiwave, a 50:50 JV between Star and the Ispat group.

The radio station was initially christened Radio 1 but the Mumbai-based Mid-Day publishing group raised objections as it held the rights to the name, after which Star plumped for Radio City.