• Vijay TV all set to lure Tamil viewers with ?KBC 2?

    Submitted by ITV Production on Jan 01, 2001

    MUMBAI: This Friday, that is 5 August, at 9 pm, as Amitabh Bachchan re-unites with Computerji to rekindle the KBC phenomenon yet again on Indian television, Star?s Tamil channel Vijay TV will also have for its viewers its own dubbed version of KBC 2 with the tagline "Nambikku Mele Double" (twice more than you hope).

    The Big B?s familiar deep baritone voice is being dubbed by renowned Tamil film artiste Nizhalgal Ravi who made it big in Kollywood with a reportoire that includes Nayakan, Nizhalgal, Indian, Kandukondain Kandukondain and Annamalai

    The channel has already kicked off its aggressive promotional

    activities for the big property. On ground activities which had participation by school kids, the distribution of KBC 2-branded merchandise, outdoor and print campaigns are being employed to create hype.
     
    Says Vijay TV DGM Harsh Rohatgi on the upcoming biggy, "The show which made television history is back again and this time it will create a bigger impact among the Tamil audience."

    Regional advertisers who have been roped in by Vijay TV for KBC 2 are confident that the dubbed version of the Hindi show will be accepted by Tamil viewers. "KBC 2 is a property that re-defines Indian television?s regional spirits. The show targets all segments of society whether it is the youth, the family or the kids segment. So I think the experiment will really work," says Chennai-based retailer Pothy?s Ramesh.

    Other regional advertisers figuring in the Tamil version of KBC 2 include Univercell. The channel has also national advertisers Airtel, Fairever, LG Electronics and Chlor-Mint in its line up.

    Also read:
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  • Anil Ambani peeved with NDTV, bars channel from press conference

    Submitted by ITV Production on Jan 01, 2001

    MUMBAI: The 31st AGM of Reliance Industries (RIL) held in the city today --- the first after the Ambani brothers split --- saw younger sibling Anil Ambani and an NDTV reporter in an altercation.

    The incident happened post the AGM - where for the first time Anil Ambani was there as an RIL shareholder and not promoter.
      
    As Ambani strode out, he was followed by television reporters vying for a sound bite. Something NDTV business editor Shivnath Thukral said as he thrust his microphone towards Ambani seems to have raised Ambani?s hackles. He was seen flinging the NDTV microphone aside and in the process Thukral almost lost his footing.

    And later in the day, a press conference called by Ambani to announce the formation of two new companies, Global Fuel Management Services and Reliance Communication Ventures Ltd, under the Anil Dhirubhai Ambani Enterprises (ADAE) umbrella, had a conspicuous absentee - Thukral.

    A senior NDTV source claims that the reason the channel?s senior business journalist was absent was because ADAE head of corporate communications Jimmy Mogul had called up Thukral and informed him that NDTV was not invited for the press conference. And the reason for the ban? According to the NDTV source, it was Thukral?s poser to Ambani, "Anil Bhai what made you decide to come to the AGM?" that had so angered the ADAE chairman.

    A Reliance official, however, said the media was overplaying the incident. "If one does not want to speak to the press, then that is his choice. Also Anil was in an extremely vulnerable and emotional frame of mind, so his reaction is understandable," he said.

    Meanwhile, NDTV aired footage today stating Anil Ambani had manhandled the media. Interestingly though, despite the ban, NDTV Profit still aired the happenings of Anil Ambani?s media briefing. Queried about this, the NDTV source said, "We carry news, irrespective of the ban and the news came on Bloomberg. We are just doing our duty to inform viewers. It is indeed a sad day for journalism if one decides whom to call or not call on the basis of the questions journalists pose. If that was the case, all that journos have to do is sit back and wait for press releases."

  • 2001 : The Year Ahead

     

     

  • ?Martha? show gets deal for Canada

    Submitted by ITV Production on Jan 01, 2001

    MUMBAI: US media firm Martha Stewart Living Omnimedia (MSLO) and Alliance Atlantis Communications (AAC) have announced a partnership that will bring Martha, MSLO?s new syndicated television show to AAC?s Life Network in Canada.
     
    Martha will broadcast air daily on the Canadian network from 12 September. In addition, the agreement provides for MSLO?s new 13 part original home improvement series to air on HGTV Canada in 2006, and MSLO?s popular new cooking show Everyday Food to launch on Food Network Canada later this year.

    MSLO president and CEO Susan Lyne says, "We are very pleased that Martha and Everyday Food will be available to Canadian viewers later this year. Our relationship with Alliance Atlantis gives us the opportunity to expand distribution of our signature ?how-to? programming to new markets and audiences."

    As had ben reported earlier by Indiantelevision.com Martha is a co-production beween MSLO and reality TV guru Mark Burnett and it will air in more than 96 per cent of the US television landscape. The hour-long show will be taped live with a studio audience and programming format that allows audience members and special guests to participate and interact with Martha Stewart.
     
    Viewers will learn new ways to enhance their lives as audience members and even celebrity guests help Martha unveil great ideas and new projects -- from cooking and entertaining, to decorating and home renovating, and more. The segments will be engaging, illuminating and fun, appealing to a broad audience of viewers.

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