Bounce TV celebrates first anniversary with new deals

MUMBAI: US broadcaster Bounce TV which targets African-American audiences has completed its first year on-the-air. Bounce TV says that it is already seen in 80 per cent of African American homes, 17 of the top 20 African American markets and over 60 per cent of the US television households.

 Martin Luther King III, a member of Bounce TV?s board of directors said, "I am very proud of our network and the amazing growth it has enjoyed. Bounce TV?s rapid expansion validates the need for free programming for our under-served community".

 Bounce TV has made a few announcements including:

• Its first motion picture licensing agreement with Lionsgate that will bring a package of African American-skewing Lionsgate movies to the network. Among the titles are ?Monster?s Ball?; ?Boat Trip? and ?Murder of Crows?.
• A sports rights renewal agreement to televise both football and basketball games from the nation?s largest African American athletic conference, the Central Intercollegiate Athletic Association (CIAA)
• The network is in the final stages of discussions with Nielsen and anticipates having national Nielsen ratings in the fourth quarter of this year.
• Toyota and Nissan have renewed sponsorship agreements while General Motors and Chrysler will become sponsors for year two.