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The Advertising Club Bombay unleashed on 31 March, the Abby 2000 awards for excellence in creative advertising which attracted 4,109 entries. Oglivy & Mather (O&M) swept the awards ceremony with 48 points.
It walked away with 32 gold and silver Abbies, including the Campaign of the Century for its advertising work on spreading the chocolate eating habit amongst Indian adults for Cadbury. No other agency came even near the halfway mark of O&M‘s tally but those that put up some sort of fight include Contract Advertising (14 points) and Mudra Communications (seven points).
O&M and Enterprise Nexus bagged Gold Abbies for Castrol Scootex 2T and The Times of India (One man‘s burden) campaigns respectively in the ‘Consumer Products‘ section of the Cinema/TV category. The Silver Abby in the same category was awarded to O&M and HTA for Pond‘s Blackhead Removal Strips (Lady Bug) and Pepsi (Yeh Dil Mange More) campaigns respectively.
O&M bagged both the Gold and Silver Abbies in the Consumer Durables section of the Cinema/TV category. The gold Abby was awarded for the Kelvinator (teeth) campaign while the Silver Abby was awarded for the Kelvinator (Singer) campaign.
MTV India bagged the silver Abby for the MTV VJ Hunt Loser (Mama Yo...) campaign while Channel [V]‘s website www.vindia.com won the best website award.
