MUMBAI: FCB India, part of FCB Group India (IPG Group), has secured the creative mandate for Dulcoflex, a global brand in digestive health, and has been . The agency will develop integrated marketing campaigns to strengthen Dulcoflex's position in the laxative category and increase its relevance among Indian consumers.

The account was awarded following a multi-agency pitch and will be managed from FCB India's Mumbai office.

Sanofi Consumer Healthcare, India director - brand & innovation Nupur Gurbaxani said,: "Dulcoflex has been a trusted companion for millions of consumers worldwide. As we further strengthen our presence in India, we are thrilled to collaborate with FCB India, part of IPG Group. Their expertise in crafting insightful and consumer-centric campaigns aligns perfectly with our mission of making self-care as simple it should be."

FCB India CEO Ashima Mehra commented, "We are excited to partner with Dulcoflex, a brand synonymous with digestive wellness. Digestive health is a crucial aspect of overall well-being, and through our creative expertise, we aim to break barriers and spark meaningful conversations around this category."