MUMBAI: Jeff Bezos may be off enjoying space tourism, but Amazon is still launching financial rockets. The retail and tech giant didn’t just end 2024 on a high note—it dropped a financial mixtape that went platinum. With a blockbuster fourth quarter, Amazon smashed expectations, delivering record-breaking revenue, sky-high profits, and a holiday shopping season that made Santa look like an amateur.
Amazon reported net sales of $187.8 billion in Q4, marking a 10 per cent year-over-year (YoY) increase, with north America leading the charge at $115.6 billion. Meanwhile, AWS, Amazon’s cloud computing juggernaut, flexed its muscle with a 19 per cent YoY jump, raking in $28.8 billion.
Profits weren’t just strong—they were Amazon-strong. Operating income skyrocketed to $21.2 billion, up from $13.2 billion in Q4 2023, while net income nearly doubled to $20.0 billion-or $1.86 per diluted share. Amazon’s international segment pulled off an impressive turnaround, swinging from a $400 million loss last year to a $1.3 billion profit.
For the full year, Amazon’s revenue soared to $638 billion, an 11 per cent increase from 2023, with AWS contributing $107.6 billion. North America’s sales hit $387.5 billion, while international revenue climbed to $142.9 billion. Operating income more than doubled to $68.6 billion, cementing Amazon’s digital dominance.
Amazon’s free cash flow swelled to $38.2 billion, up from $36.8 billion last year, while operating cash flow leapt 36 per cent to $115.9 billion. The company stepped up investments, pumping $82.9 billion into fulfillment, technology, and AWS infrastructure.
Meanwhile, advertising revenue proved a bright spot, growing 18 per cent YoY to $17.3 billion-a clear sign that Amazon’s ad business is going toe-to-toe with industry giants. At the same time, third-party seller services surged 9 per cent to $47.5 billion, highlighting Amazon’s commitment to its marketplace model.
Reflecting on the company’s record-breaking year, Amazon CEO Andy Jassy remarked, “2024 was a transformational year for Amazon, with innovation at the core of our growth. From AWS advancements to Prime’s fastest-ever deliveries, we are building for the future.”
Looking ahead, Amazon projects Q1 2025 net sales between $151 billion and $155.5 billion, signaling 5-9 per cent growth, despite a $2.1 billion currency headwind. Operating income is expected to land between $14 billion and $18 billion, as the company strikes a balance between profitability and reinvestment.
With Amazon delivering results like a Prime package on express shipping, 2025 is already shaping up to be another blockbuster year.
