MUMBAI: Dailyobjects has teamed up with Zepto to make its premium tech accessories available for ultra-fast deliveries. To mark this milestone, Dailyobjects has launched a witty campaign film created by Propaganda, a creative agency led by founder & creative director Mohamed Rizwan.
The film playfully depicts a ‘meet-cute’ moment ruined by Zepto’s unmatched delivery speed. The story unfolds in a clinic’s waiting room, where a girl, accompanied by her overprotective father, struggles with a dying phone battery. She locks eyes with a boy, and just as the sparks of young romance begin to fly, her father, seeing the danger, stealthily orders a power bank via Zepto. As the boy gears up to save the day with a charger from his bag, Zepto’s delivery rider arrives in record time, handing over the power bank and shutting down the romance before it even begins. The voiceover cheekily informs viewers that Dailyobjects’ power banks and chargers are now available on Zepto, delivered in just 10 minutes.
Dailyobjects founder & CEO Pankaj Garg highlighted the brand’s vision, “At Dailyobjects, we’re committed to making everyday carry #LessOrdinary. Partnering with Zepto is a natural extension of this mission. By ensuring that our products are now accessible within 10 minutes, we’re addressing the immediate needs of today’s on-the-go consumers. This campaign perfectly captures the essence of why this partnership makes sense—fast, reliable, and just what you need at the right time.”
Rizwan explained the concept behind the film, “The film was based on the idea that looking for a charger is one of those rare instances we talk to people we wouldn’t otherwise talk to. The film conveys this in a classic boy-meets-girl story, and we loved the idea of a Zepto rider coming in and sabotaging this love story before it goes any further, thanks to Zepto’s super quick delivery. Hopefully, our audience will find it funny as well.”
This collaboration is a strategic step in addressing the fast-paced lifestyle of modern consumers. With Zepto’s ultra-fast delivery model, Dailyobjects ensures that users no longer have to wait for essential tech accessories, whether it’s a last-minute necessity or a quick upgrade.
Zepto chief brand & culture officer Chandan Mendiratta emphasised the synergy, “At Zepto, we’re all about speed and convenience, and our partnership with Dailyobjects is a natural extension of that mission. Tech accessories are daily essentials, and now, users won’t have to wait for a charger, power bank, or cable when they need it most. Thanks to our Sellers, Dailyobjects’ innovative products are now instantly accessible through Zepto’s rapid delivery model. Whether it’s a last-minute necessity or a quick upgrade, we’re redefining convenience—solving everyday tech needs in just 10 minutes.”
As this partnership unfolds, consumers can expect their everyday carry to become even more seamless, stylish, and surprisingly convenient. Dailyobjects, known for its modern-day essentials like tech accessories, wireless chargers, bags, and desk gear, have seen over three times growth in the past four years—fueled by its unique blend of design, functionality, and affordability.