Mumbai: Brut India unveils 'Brut Indian Squad', a ground-breaking initiative for Indian content creators, offering them the highly coveted stage of entertainment on the global platform Festival de Cannes. This pioneering campaign by Brut India underscores the unequivocal rise of the Creator Economy and its undeniable ascendancy, by tapping into the diverse cultures and voices that define our nation. The Brut Indian Squad includes a rich tapestry of talents such as Ayush Mehra, Namita Thapar, Viraj Ghelani, RJ Karishma, Ankush Bahuguna, Sanjyot Keer, Raj Shamani, Vishnu Kaushal, Sharan Hegde, Aastha Shah, Nancy Tyagi, who will represent India at the upcoming Festival de Cannes.
Additionally global pop sensation King from India will also be making his Festival De Cannes Debut this year.
As the official partner of Festival de Cannes Brut India, year-on-year has been at the forefront of showcasing the country’s best and most popular creators, successfully spotlighting the growing creator’s economy. This year ‘Brut Indian Squad’ has been curated to create a diverse stream of storytelling with our creators with unique stories and life journeys.
Commenting on the announcement, Brut India VP & editor-in-chief Mehak Kasbekar said, “Brut India is proud to bridge the gap between the film and digital industries by providing Indian influencers a prestigious international platform to create an unprecedented impact and unlocking vast opportunities. It gives us immense pleasure to bring a kaleidoscope of India’s diversity to Cannes with these talented creators with unique regional backgrounds on the international stage.”