Mumbai: YouTube announced good news for podcasters and content creators in India. YouTube launches some new features for the customisation of content creation. YouTube made a new user-friendly UI with digital infrastructure to provide a new-age customer experience.
For that matter, YouTube rolled out new features that inculcate attractive features like stories, opinions, and insights with podcast enthusiasts. Creators can easily roll out content through YouTube Studios and YouTube Music. It will allow users to have direct engagement with podcasters and consume content at per convenience. The podcast will be available on YouTube Music.
Podcasters also get benefits out of ad revenue by podcasting monetisation. It will also be available for on-demand, offline, and background listening; this will benefit podcasters through subscription plans.Google plans to close the Google podcast in April 2024.
YouTube also provides a platform to collaborate with sponsored content. Despite a plan to close Google Podcast, Google will build a music and podcast ecosystem with one single app.
Google-backed YouTube has been running successfully in India for many years and is contributing to the economy significantly.As per Oxford Economics, YouTube said that more than 7 lakh creators and partners collaborated with them.
YouTube additionally introduced the feature ' Podcast Shelves' on YouTube music for better navigation access.