KOLKATA: Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has appointed Manjit Sachdev as content head for its leading video on demand brands Voot and Voot Select.
Sachdev, in her new role, will lead the content team at Voot and will be responsible for driving the future original content strategy across the advertising and subscription businesses of Voot and Voot Select.
She will be aligned to Viacom18 Digital Venture COO Gourav Rakshi and work towards building further scale to the platform's diverse content portfolio.
Viacom18 Digital Ventures COO Gourav Rakshi said, “Voot has successfully developed a unique approach to storytelling which has helped create a differentiated perception in the minds of our audiences. I am happy to welcome Manjit to the team to reinforce and further burnish this strategy and build on our current success with Voot & Voot Select. I am confident that her experience and understanding of the nuances of storytelling, will further elevate the content experience on our platforms."
Sachdev comes with over 18 years of experience in the media and entertainment industry. Prior to joining Viacom18 she has been successfully driving the content strategy at various brands in the M&E space like AltBalaji and Sony Entertainment. At AltBalaji she was responsible for leading the content pipeline for the platform across different genres.
Viacom18 has over the last few years built a formidable digital ecosystem that has gone on to emerge as one of the key thought leaders in the category. Sachdev's appointment as head content on Voot will add further depth to our future content strategy.
