NEW DELHI: Noting that creating awareness about Intellectual Property Rights can help in tackling piracy, the Cell for IPR Promotion & Management (CIPAM) has launched a campaign against piracy through a series of animated videos on anti-piracy.

Joining hands with the industry, CIPAM took this initiative since limited knowledge about its social and economic impacts leads to circulation and consumption of pirated content.

This was revealed at the three-day workshop on enforcement of Intellectual Property Rights (IPRs) organized by CPAM was held to help enforcement agencies establish a platform to share knowledge on IPR enforcement furthering appreciation and understanding among the enforcement authorities and common people.

Rajiv Aggarwal, who is the joint secretary in the department of industrial policy and planning, stressed the need for Indians to respect and commercialize their intellectual property.

Controller General of Patents - Designs & Trademark (CGPDTM) O P Gupta spoke on “Cooperation between various enforcement agencies, role of right holder and way forward.”

Talking about the importance of IP for public interest, all the eminent speakers emphasised that the creativity will be restricted to great extent, if creative output is not protected.

Delegates from World International Property Organization (WIPO), Central Government officials, police officers from across the country, people from the legal fraternity, industry experts and law students participated in the workshop. The renowned speakers shared the best practices and various aspects of effective implementation of IPR enforcement.

CIPAM has also launched a social media campaign with hashtag #LetsTalkIP to create more interest among people on intellectual property.

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