MUMBAI:  Children’s entertainment and animation studio Bhooshan’s Junior has announced the appointment of Prakash Nair as its vice-president of sales and marketing. With over 25 years of experience in the media and entertainment industry, Nair brings a wealth of expertise to drive the company towards new milestones.

Nair’s extensive background spans content creation, brand building, licensing and distribution, digital marketing, and strategic business development. He is recognised for his deep understanding of youth trends, celebrity relations, and innovative approaches to content strategy. His leadership is expected to bolster Bhooshan’s Junior’s footprint in the rapidly evolving entertainment sector.

Previously, Nair served as vice president at Offbeet Studios, where he spearheaded strategic content production initiatives. He also held key positions at MTV India, where he played a pivotal role in the successful repositioning of the brand beyond music and television, contributing to record-breaking viewership and revenue growth. His other notable roles include content head at Shamir Tandon’s Music Boutique and head of Zelador Talent Management.

Throughout his career, Nair has been involved in high-profile projects, including Cannes award-winning campaigns, branded content for major platforms, and marketing initiatives for blockbuster films like Zindagi Na Milegi Dobara and Don 2. His creative generalist mindset and negotiation expertise have consistently delivered innovative results.

A graduate of Mumbai University with a degree in economics, Nair was actively involved in the organisation of the university’s renowned Aakarshan festival. He is also an alumnus of Our Lady of Perpetual Succour High School in Chembur.