Mumbai: Homegrown short-video sharing platform Chingari on Tuesday announced its partnership with Benchmark Entertainment. As a part of the deal, Chingari along with Benchmark Entertainment will be releasing 20 new songs over the next six months.
Chingari app users will be able to get access to the new music videos that will be launched by Benchmark Entertainment. The users will be able to watch the full videos of these songs on Chingari Multiplex/Superhit Songs platform. These songs will remain on Chingari app for a period of three years, said the statement.
"Chingari has catapulted to become one of the most successful short video apps in India as it continues to innovate and expand its offering to suit the needs of its users," remarked Chingari app co-founder and CEO Sumit Ghosh. "We have a strong media library and are constantly working at strengthening it with exclusive, entertaining content. Our association with Benchmark Entertainment is a step in this direction."
Benchmark Entertainment has released thirteen blockbuster videos featuring popular names such as Karan Kundra, Shraddha Arya, Suyyash Rai, Gajendra Verma, and Ieshaan Sehgal. Their latest track "Insaaf" featuring TV actor Parth Samthaan and Samreen Kaurwas was released in conjunction with Chingari on 8 October and is already gaining in the popularity charts on the Chingari app. "Our focus is to bring together a community of people who want to do more with music and redefine ways in which content is consumed," said Benchmark Entertainment COO Mukesh Mishra on the association.
“This partnership will help us both to explore new opportunities & areas to foster the growth. We believe that it is an ideal platform to promote our music videos and the users of Chingari will appreciate this content," commented Benchmark Entertainment founder Sandil Dang.
To promote the song "Insaaf," Chingari has also organised a contest for its users. As a part of this contest, content creators and influencers are being encouraged to make videos using the song Insaaf and the best videos in this segment stand a chance to win 20 lakh Chingari coins, said the platform.
“At Chingari, we are always looking at new and innovative ways to connect with the customers and add stickiness to the platform," said Chingari app co-founder and COO Deepak Salvi. "We are happy to partner with Benchmark Entertainment and hope that our users will find these tracks a good addition to our music library."
