Mumbai: TPZ Records, the music label vertical of Talentpromoterz, has partnered with Chingari to promote its original songs on the short-video sharing platform. 

The partnership will allow Chingari users to legally access the Indian music catalogue for creating short videos. At the same time, TPZ Records will be able to reach a larger audience in the smaller town through this association, said the statement.

Commenting on the development, TPZ Records’ owner and head of digital marketing, Pinkeesh Deveda said, “TPZ Records’ tie-up with Chingari will be a great opportunity for promoting our songs through the short videos format and for entertaining and motivating our audience as well. It will also enable us to reach out to a much larger audience.”

“The Indian short-video market has seen a steep new user spike in the last few months. Chingari has managed to get its fair share too. Our objective is to ensure new users keep increasing in numbers while maintaining the current user base. This partnership with TPZ Records will be the deal-breaker for both of us in reaching out to the masses and keeping them engaged,” added Chingari app, co-founder and CEO, Sumit Ghosh.

“Chingari is keen on exploring the engagement factor legally and entertainingly. Amidst increasing competition, such tie-ups will be engaging and offer options that are safe for us and our users,” remarked Chingari app, co-founder and COO, Deepak Salvi. “In the last few years, TPZ Records has created music videos in various Indian languages with mass appeal. And Chingari is a short-video sharing platform meant for the masses. We had to come together.”