MUMBAI: B2B fashion manufacturing technology company Groyyo has elevated its managing director (exports) Nitin Jain to the position of co-founder.  

Nitin, who spent the early years of his career leading sales and  marketing at Wearwell Industries (his last employer)  - building its global order book from the ground up -  played a significant role in architecting Groyyo's exports shift.

“Our exports business could not have gotten to the scale and quality it has without his painstaking effort and  drive ,” said Subin Mitra, co-founder & CEO, Groyyo.  “He has been pivotal in scaling our order book in regions like the UK and EU, bringing on-board strategic customers like Next, John Lewis and Mango. We are confident his larger role will not only enable us to double down on these markets but also expand into newer and more exciting ones like Australia and South Korea.”

Nitin joined Groyyo on its journey from day one. He said he was looking at accelerating the company’s exports business “enabling more and more SME's to take their business global and work with some of the most marquee clients globally. Our focus will be to leverage Groyyo's design, manufacturing and supply chain capabilities to not only go deeper within our existing clients but also form additional strategic partnerships in newer markets.”

Groyyo, which was founded in 2021, has seen its exports business grow three times in the past two years and is rapidly expanding in markets such as the US, UK and  EU catering to some of the largest fashion and lifestyle brands in these regions.

Backed by global investors such as Tiger Global and  Alpha Wave Global, it raised $5.5M in venture debt from Trifecta Capital and Lighthouse Canton earlier this year.