NEW DELHI: India’s first online digital channel, Trendspotters.tv, is set for a beta launch of its app that will help viewers stay tuned to the latest trends, wherever they are.

With direct access to watch all the stories that are trending on www.trendspotters.tv, it helps catch a quick glimpse of the best of shows for this season in the world of fashion, entertainment and lifestyle. It also enables users to share interesting news in these segments with their friends, through popular social networking sites like Facebook, Twitter etc.

Trendspotters.tv founder Kunal Kishore Sinha said: “The launch of our new Android app for Trendspotters.tv is in continuation of our commitment to reach out to our target audience through the tablet, smartphone and online platform. The mobile generation today demands a way of accessing their news in a manner that is snappy and crisp without losing its relevance. The app caters to this need to be in the thick of micro trends as they happen as well as comment, review and share their feedback directly with our team.”

The app is also created to enhance user engagement with an opportunity to connect with Facebook and Twitter friends via the Trendspotters.tv page. It is an innovative way of digital interaction that manoeuvres the medium of the smartphone to keep the user ahead of the times. The app is push notification enabled so as to given an alert if there is any new content, as soon as it hits the page online.

With Trendspotters.tv gaining favourable traction since its launch so far, its app will try to take a step further in empowering users to stay on top of the best of entertainment and fashion, through a platform that is quick, convenient and extremely user-friendly.