Mumbai: Short video app Josh has announced the launch of the third edition of ‘World Famous’ – a multi-city talent hunt for discovering India’s talented youth. The platform has roped in Parle Kismi as a sponsor.

A three-week-long talent hunt spanning three cities will first arrive in Jodhpur, before travelling to Kota and then concluding in a grand finale at Jaipur, said the statement.

Registrations for the mega talent hunt has been kickstarted on the Josh app wherein participants can upload content across genres on the app with the hashtag #WFR. The participants with highest number of votes will get the opportunity to participate in the semi-finales at Jodhpur and Kota on 2 March and 4 March, respectively. The winners of the semi-finales will then get the chance to battle it out for the ultimate prize at the grand finale at Jaipur scheduled for 6 March.

The winners of World Famous will stand the chance to win up to Rs 1 lakh in cash prizes and the opportunity to be mentored and groomed by the top creators in the ecosystem. Bollywood stars such as Dino Morea, Rannvijay Singh, Urvashi Rautela and Karan Wahi to interact with participants and give the talented youth of Rajasthan the platform to share their passion with the world.

“Rooted in a rich artistic heritage, Rajasthan is home to some of the most rustic and dynamic art forms in India – be it the graceful Ghoomar dance, the rich folk music, the expressive kathputhli or the lively paintings,” said Josh Studios head Seher Bedi. “We, at Josh, are very excited to launch World Famous in Rajasthan as we continue our quest to discover India’s hidden talent. World Famous was crafted around the philosophy of celebrating talent. We believe the talented youth at Rajasthan will be a true reflection of the state’s artistic roots and are very excited to see what the state has to offer.”

Josh Studios was unveiled in March 2021 to scale the short-video platform’s capabilities to create a cutting-edge content and talent hub.