Mumbai: Mirchi, India’s city-centric music and entertainment company has announced the launch of its latest afternoon radio show, ‘Seedhi Jalebiyan’ in Mumbai. Hosted by the dynamic duo of Mirchi RJ Dnyaneshwari and Mirchi RJ Megha, the show is all set to air every day from 12 to 5 pm on 98.3 Mirchi. It is conceptualized to cater to male audiences and provide them with unique takes on subjects such as men’s grooming, relationships, and more. With expert guidance at its core, Seedhi Jalebiyan is a dedicated space where men can engage in a fun banter, gain fresh perspectives and valuable insights.

Mirchi collaborated with the Nutan Mumbai Tiffin Boxes Suppliers Charity Trust and Mumbai Tiffin Boxes Suppliers Association, known as Mumbai ke Dabbewalas. The collaboration was aimed at stirring intrigue and excitement among listeners by curating and distributing customized boxes of straight-shaped jalebis across Mumbai. In a playful twist, listeners were tipped off to keep a watchful eye on their dabbas, ensuring that they were in for an unexpected treat.

As a lead-up to the show’s launch, A-lister celebrities including Vicky Kaushal, Emraan Hashmi, Fatima Sana Sheikh, Aamir Ali, and Sharad Kelkar lent their voice to endorse the show on 98.3 Mirchi. Announcing the launch of the show, Mirchi hosted an exclusive soirée inviting select influencers including Suvrat Joshi, Zeeshan Khan, and Kashish Punder among others wherein listeners got the opportunity to interact with their favourite Mirchi RJs and content creators.

The show promises to fuel Mirchi listeners’ afternoons with entertainment. The unique take on the show’s tagline, ‘Women Not Allowed’ alongside two female RJs as co-hosts is sure to pique the audience’s interest. Hosts Mirchi RJ Dnyaneshwari and Mirchi RJ Megha will cover a range of thought-provoking subjects about & around men only - such as decoding bro-code and delving into the complexities of the relationships between men and women. That’s not all! Mirchi has also brought on-board an intimacy expert for a special segment in the show, Dr. Tanaya also known as Dr_Cuterus, who will share her expert take on listeners’ queries. Moreover, listeners can tune into the show to get expert advice on all things fitness and finance.

Commenting on the show, Mirchi national content director, ENIL Vishaal Sethia said, “We are thrilled to launch our latest afternoon show in Mumbai – Seedhi Jalebiyan. The tagline ‘Women Not Allowed’ is a conscious approach to target men and garner the attention of women listeners at the same time. Through this show, Mirchi aims to capture our listeners’ interest with a range of interesting and relatable content on-air. The show adds to our afternoon radio content offering and offers a unique blend of entertainment and insightful discussions that cater to men. We look forward to our listeners’ response to the show.”

Tune into Mirchi 98.3 and catch Seedhi Jalebiyan show live every Monday to Saturday from 12 pm to 5 pm.