MUMBAI: Netflix bingers and observers have all been used to the Netflix logo appearing every where, even in icons online. Now the global streaming content leader has decided to do away with the whole name of the service in the icon and replaced with a bright N only.

It revealed this transition on its facebook and Twitter accounts. The icon features the N red letter flowing like a ribbon against a black background and stands more vertically instead of horizontally fitting inside an app icon box.

The player made it clear on its Twitter account that it’s not a new logo. “The N is an icon and a new creative element to live with our logo. The current Netflix logo is here to stay :)”, reads the tweet.

"We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future," said a Netflix spokesperson.

The new icon will be seen on most places, including smartphone apps, social media and other product integrations making it lot easier to identify the Netflix app.

Back in 2014, Netflix had made the first change to its logo when it opted a flatter, more minimal design, switching from its DVD-era logo with a red background, and old-school typeface.

Even as Netflix introduced its new icon, online video guzzlers in certain countries and ares got a bit of a heart burn when leading streaming media site YouTube went down for a few minutes around 5 pm. Visitors were surprised to see a http 502 error, which mean the site was not available. The outage led to howls and funnies being posted on social media. Users wailed that they thought the end of the world was at hand, that they were frightened. A major howler was one which stated " that a bunch of highly trained has been dispatched to deal with this situation."

Nonetheless, close to a billion YouTubers the world over heaved a sigh of relief when it came back on again