MUMBAI: Sacred Games has turned out to be a divine providence for streaming giant Netflix. Barely two years into its India foray, this single show has helped the US-based OTT platform to increase its subscribers and has even aided its performance in other countries. This was affirmed by a Parrot Analytics study. As per the report, it emerged as the most in-demand digital original in India in the third (July-September) quarter.

The first Indian original of Netflix is not only the most in-demand among Indian digital originals but also among all digital originals available. It had over twice the average demand of 13 Reasons Why which acquired the second place in the list. However, the streaming giant’s second Indian original Ghoul also performed strongly, becoming the 11th most in-demand original in the country despite not being released until halfway through Q3.

“The Indian market was also well served by Amazon Prime Video’s Indian digital original titles like Comicstaan, Inside Edge and Breathe. These series are all in the top 30 digital original series in the market, with Comicstaan the highest at 19th most in-demand,” the study added.

As streaming platforms are increasingly investing in local content globally, the number of digital originals in a variety of languages has increased. Thanks to localisation, local titles are becoming hits according to the top 20 digital original charts for each market.

Netflix’s Orange Is The New Black has emerged as the most in-demand digital original series in most markets this quarter topping the chart in four countries including the United States, Denmark, Finland and Sweden. Stranger Things topped three markets including Chile, Argentina and Singapore.