MUMBAI: Short video viewing app KIKO TV has launched new features on the app as part of its festive offering to users. The app, which debuted a few months ago amid the pandemic, is kickstarting the festive season early with its latest features.
“Deal of the Day” discount feature will allow registered users of the app to have access to hundreds of deals till Diwali. Currently, KIKO TV has signed up more than 50 merchants on the app. Products that have been added include electronics, household goods, personal care as well as health and beauty products. Limited products are available at up to 90 per cent off their retail price in lightning deals. Additionally, users can use the in-app currency coins to get an even higher discount on selected products.
The live-streaming feature lets users of KIKO TV have live interaction within the app with vendors across India. This service allows sellers to push their live feeds across all social media platforms including Facebook, YouTube and Instagram. The app is all set to bring in amazing discounts from vendors on the products which are in high demand.
KIKO TV CSO Neeta Chawla said, “The initial response to our new features which we launched a few weeks back has been exhilarating, and with the festive season settling in, we realised that it is time again to provide users what they ask for. This year has been challenging for all, and with these discounts we look forward to bringing in some cheer and optimism for our users. We hope our users will make use of the deals available and shop their hearts out.”
“Also, with short format apps now being the go-to place for quick entertainment, these new features ensure app stickiness and user loyalty. We are planning to launch some more features in the coming month to increase our offerings,” she further added.
Last month, KIKO TV launched in-app shopping while browsing videos and in-app games for users to earn more loyalty points. The app is available on both Android and iOS and the app has crossed 120,000 downloads since its launch, with a weekly increase in the active users by 20 per cent.
