Mumbai: Digital marketing agency Optiminastic Media has launched 4Dots Production, a full-fledged OTT production house. The launch of 4Dots Production marks Optiminastic Media’s foray into the digital entertainment industry.  

4Dots Production will work closely with OTT, digital and social media platforms to create interesting web shows for millennials across India and the world. "The production house aims to bridge the existing gaps in the current ecosystem with content that is immersive, unique, fresh and first of its kind thus creating newer opportunities and engagement techniques for brands and platform custodians," said the statement. 

4Dots will bring together some of the most talented, experienced and hands-on professionals from the entertainment space and aims to create an engaging concept-oriented project that targets the millennial consumer. For its maiden project, it has partnered with director Arbaaz Afzal, DOP Nawaraj Thapa, executive producer Ganesh Kharal, associate director Aradhya Mahashilkar, and writer Siddharth Goyel.

Speaking on launching a specialist production house, Optiminastic Media founder Akshae Golekar said, “Over the last four years, Optiminastic Media has had an interesting journey dotted with many milestones across the internet marketing industry. The OTT sector in India and globally is filled with opportunities and keeping this in mind, and with the intent of becoming a significant part of this sector, we have launched 4Dots Production as a production house that will innovate, design and create shows specifically for OTT and digital platforms. There currently is a dearth of production houses that create such content and we believe that with the right partners by our side, we can bridge this gap. We have partnered with some of the industry’s most talented people and will work closely with them as we embark on this new journey.”