Mumbai: Planet Marathi, the first-ever Marathi OTT platform for exclusive regional content, has released an anthem saluting the pride of the Marathi language.

The song features prominent names from the Marathi film and television fraternity, namely, Sharad Kelkar, Amruta Khanvilkar, Sonalee Kulkarni, Tejaswini Pandit among many others.

Directed by Pushkar Shrotri, the song is penned by lyricist Sameer Samant and composed by Kaushal Inamdar. Mithilesh Patankar and Amit Padhye have arranged the musical treat. Swapnil Bandodkar, Adarsh Shinde, Yogita Godbole, and Vaishali Made have crooned it, with backing from Suzanne D’mello and Leon D’souza.

Actor Sharad Kelkar shared his thoughts on being a part of this anthem and said, “Today Marathi industry is looked upon as a regional entertainment industry, whereas we are more than the language. We are part of a legacy that is centuries old. The planet Marathi anthem truly honors that legacy and so does this platform.”

Amruta Khanvilkar commented, “Being a part of Planet Marathi Anthem was like being a part of Marathi history, culture, pride, and its heritage. It was an amazing experience to be sharing the screen with almost every Marathi superstar. Planet Marathi has taken a bold and revolutionary step towards strengthening the industry and binding us together. This song signifies the spirit of togetherness. Also talking about Akshay who comes with a strong vision and I trust with what he steps into.”

Tejaswani Pandit said, “It is so exciting to be a part of this movement that Planet Marathi OTT has started. The movement of digital transformation in Marathi entertainment is marked by this anthem that speaks about the unified force that the Marathi entertainment industry is. I am so overwhelmed to be a part of this one big family that is steering the industry towards a better future.”

Planet Marathi head & CMD Akshay Bardapurkar said, “Planet Marathi has always been on an endeavour to raise the bar for Marathi language, entertainment, art and talent. With the launch of our Planet Marathi OTT platform, we have redefined Marathi entertainment for the world. The new wave in Marathi has already begun, it is only right to coronate this landmark moment with an anthem that invokes the same pride in every Maharashtrian heart. I am grateful that every prominent face of the Marathi entertainment industry has proactively joined this movement. This industry has time and again demonstrated that we are one big family that steers the industry towards a glorious future. This anthem will surely inspire the audiences with the same comradery.”

Planet Marathi OTT, powered by Vistas Media Capital, was launched with the release of first-ever Marathi TVOD film "June" on 30 June.