MUMBAI: Tech and product evangelist Kinnari Dave has bagged the business head role at  Shemaroo Entertainment after a steady three-year climb through the ranks.

The digital diva, who previously served as deputy vice president of product and innovation, has been handed the keys to the kingdom just as the entertainment giant battles fierce headwinds in the streaming wars.

Dave's elevation comes after nearly six years with the legacy entertainment powerhouse, where she's been busy transforming dusty catalogues into digital gold. 

Before joining Shemaroo's executive ranks, Dave spent over four years as product head at Hungama, another entertainment platform that was once the darling of the pre-Netflix era. Her digital pedigree stretches back to 2013 when she was part of the startup team at Indus OS, India's homegrown mobile operating system that dared to challenge Google's Android dominance.

The tech veteran's career has taken her through the trenches of mobile gaming at Mobile2win and even a stint flogging digital cameras for Olympus—back when people still bought dedicated devices to take holiday snaps.

Dave's promotion signals Shemaroo's doubling down on digital transformation as traditional entertainment companies scramble to remain relevant in an increasingly crowded streaming marketplace. With skills spanning from AWS architecture to the nebulous realms of Web3 and generative AI, Dave represents Shemaroo's bet on a tech-first future.