MUMBAI:  Simran Singh, a seasoned sales professional with extensive experience in digital marketing and branded content, has announced her new role as director of sales - ecommerce &  retail at Spotify. She was earlier director of sales at the audio streaming service.

Previously, Singh served as the regional head of ad sales at Sony Pictures Networks India, where she significantly contributed to revenue generation and business development over a span of two years and eight months. She also held the position of vertical lead for global business solutions at TikTok India, managing key strategies that drove growth in a competitive market.

With a master's degree in marketing management from the Army Institute of Management, Singh's career has been marked by her expertise in developing innovative media formats and achieving revenue targets. She has a proven track record of establishing new business ventures, including her leadership role at Optimal Media Solutions and her tenure at Viacom18 Media, where she oversaw revenue generation in south and east India.

In her new role at Spotify, Singh aims to leverage her experience to enhance the company's ecommerce and retail strategies. Her appointment signifies Spotify's commitment to strengthening its market presence in India and expanding its digital sales capabilities.