MUMBAI: SonyLIV, India’s first premium video on demand (VOD) platform has announced a strategic partnership with India’s leading airline – IndiGo in a clutter breaking move in the Indian OTT category. For the first time ever, patrons of the airline will be able to access SonyLIV’s 30,000 hours of content catalogue at a weekly subscription pack. Starting today, this offer is available for all passengers flying Indigo to locations across India.

Catering to over 70 million monthly active users, SonyLIV is home to award-winning English shows like Power, The Good Doctor, Counterpart, The Spanish Princess, Britannia, Victoria along with a string of acclaimed Hindi originals like Gullak, Heartbreak Hotel, Holycross and 16 amongst others. The platform recently launched over 4000 hours of binge-worthy content in Tamil and Telugu spanning films, web originals and shows. With a slew of sporting events lined up next and the 11th season of Kaun Banega Crorepati going live on SonyLIV, there’s a lot to catch up for IndiGo’s horde of customers at just Rs 25/-.

To avail this exclusive pack, IndiGo Airlines will provide a subscription link to its passengers for first-time download. Once the transaction is closed, passengers will enjoy unlimited access to SonyLIV's premium content catalogue, even offline for the next 7 days.