Mumbai: Netflix has announced that the Korean drama “Squid Game” has reached 111 million fans, making the series the OTT platform’s biggest launch ever. It is also the first series to be watched across 100 million accounts.

The show began streaming on 17 September and is on Netflix's top ten lists in countries around the world. At the time of filing this report, it is trending at the top spot in India.

The series creator and director Hwang Dong-hyuk first began writing the script in 2008 and finished it in 2009. The show was initially planned to be a feature film. However, it was only 10 years after penning the idea that Netflix picked up the show and actually began working on it.

“Squid Game” features actors Lee Jung-Jae, Park Hae Soo, HoYeon Jung, Wi Ha-joon, and Lee Byung-hun among others. The plot revolves around 456 contestants who are deeply in debt who are enticed into a dangerous game and made to play Korean children’s games where the winner will take away 45.6 billion South Korean won.

In the past, Netflix has seen a lot of success with the Spanish series “Money Heist” and the German series “Dark” which grabbed the attention of viewers across the world.

Netflix reported having 209 million paid subscribers globally in their Q2 2021 earnings release. In September, Netflix released a chart of its most-watched shows that feature “Bridgerton” at the top with 82 million subscribers tuning in for at least two minutes in the first 28 days.