MUMBAI: Until December 2024 Supriyo Banerj was selling air time for the entertainment component of JioCinema as the national vertical head. Came January 2025, he moved to JioStar Digital (entertainment) as the vertical head (LCS), following a reshuffling of resources between Disney Star and Viacom18 after the merger.

Banerji's experience spans over 15 years, with a proven track record of leading high-performance sales teams, driving business growth, and delivering revenue results. Prior to joining Star India, Banerji held key roles at Viacom18 Media Private Limited, Zee Entertainment Enterprise Ltd., Star India, and Radio Mirchi.

As vertical head (LCS) - Jiostar Digital (Entertainment), Banerji will be responsible for driving brand growth, building relationships with key stakeholders, and developing content-driven solutions. With his expertise in campaign management and team leadership, Banerji will play a crucial role in shaping JioStar’s digital entertainment strategy.

Banerji holds a PGDIB from Symbiosis Institute of Management Studies and has a strong background in sales, advertising, and solution selling. His passion for big-picture thinking and collaborative leadership will be valuable assets to the JioStar India team.

Banerji's appointment became  effective January 2025, and he is  based in Gurugram, Haryana.