MUMBAI: Amagi plans to launch south-Indian linear OTT channel Tentkotta to international markets and expand its SVOD offerings by leveraging Amagi’s Cloudport managed services.
The new Tentkotta TV is a subscription-based, ad-supported 24/7 linear OTT channel bringing premier South-Indian language content to a global audience. Amagi led the service provider’s transition to a cloud-based broadcast infrastructure in accordance with Tentkotta’s vision to grow its global audience through high-quality content delivered by an unmatched OTT viewing experience.
"Launching a full-fledged linear OTT channel and expanding our viewer base was a natural progression for us," said Tentkotta co-founder Varun Kumar. "After evaluating multiple options, we found Amagi Cloudport to be unique in terms of its advanced capabilities, automation, transparency, and control for managing a new channel. Coupled with its 24/7 fully managed service, Cloudport allows us to scale quickly and reliably."
Amagi Cloudport is a one-stop managed service that is ideal for launching a pure-play OTT platform such as Tentkotta TV. Amagi set up the entire broadcast workflow — from content preparation to HLS stream generation, playlist management and scheduling, graphics insertion, cloud playout, and delivery to Akamai CDN.
"As the world’s first cloud-based managed services platform, Cloudport offers unparalleled simplicity, advanced automation, and built-in transparency for TV networks and content owners. The result has been transforming: TV networks can now run and control their broadcast operations, from any remote location," said Amagi co-founder K.A Srinivasan.
"Partnering with Tentkotta, we are able to provide their viewers with a world-class content experience that features the highest quality content streamed 24 hours every day."
Hosted on a secure Amazon AWS cloud infrastructure, the service caters to both OTT and traditional TV platforms, integrating with third-party partners to stitch a seamless workflow that can be managed through a simple Web-based user interface.
